CIO / IT DIRECTOR LEADERSHIP DUBAI, UAE

Transforming enterprise complexity into measurable business value.

I'm Adrian D'Cunha — an enterprise technology leader with 26+ years delivering ERP modernization, intelligent automation and connected business operations across FMCG, manufacturing and regional hospitality.

Head of IT at Mai Dubai · CIO / IT Director leadership

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Enterprise ERP · Operational outcomes · AI & digital commerce
Professional portrait of Adrian D'Cunha
ADRIAN D'CUNHA / EXECUTIVE PORTFOLIO
RESULTS FIRST. SYSTEMS SECOND.Explore the results
$4M+
Annual technology budget
managed
20
Technology professionals
led
4
Countries supported in
regional leadership
26+
Years in enterprise
technology leadership
01 / THE EXECUTIVE PERSPECTIVE

A transformation leader.
Not a technology catalogue.

My benchmark for technology investment is the business outcome it creates.

Across four major ERP environments and several industries, I have led enterprise systems, integration and change programs that keep finance, sales, supply chain and operations connected. My remit spans strategy, delivery, continuity, partner performance and adoption—not technology selection alone.

At Mai Dubai, I lead a 20-person team and manage an annual IT budget of over US$4 million. Earlier, I supported the technology operations of 150 restaurants across four GCC markets. This operating-scale perspective shapes how I approach modernization, AI and commercial value.

See the transformation portfolio
02 / BUSINESS IMPACT

Results with a clear business case.

A mix of independently reported transformation outcomes and clearly identified leadership-scale indicators.

PUBLISHED TRANSFORMATION OUTCOME
96

Operational processes digitized

Cross-functional approvals and applications, deployed through an in-house automation model around the ERP core.

Independent coverage · Intelligent CIO
PROCESS EFFICIENCY
Up to 50%

Shorter process cycle times

Up to 50% reduction reported after replacing manual hand-offs with governed digital workflows.

Published case study ↗
PEOPLE & PLATFORMS
150

Restaurant operations supported

Led regional technology operations spanning UAE, Bahrain, Kuwait and Qatar during an earlier group IT appointment.

Career scope · 2018–2019
ENTERPRISE GOVERNANCE
ISO 27001

Enterprise ISMS certification

Helped lead the governance and security program supporting Mai Dubai’s ISO/IEC 27001 certification in 2026.

Enterprise assurance · 2026
03 / SELECTED TRANSFORMATION LEADERSHIP

What changed for the business.

Five examples of implementation leadership, operational value and strategic decisions—platform names are supporting detail.

01
ERP MODERNIZATION · MULTI-INDUSTRY DELIVERY

Making ERP the dependable backbone of operations.

Led ERP implementation, integration and modernization work across beverage manufacturing, FMCG and regional hospitality. Connected transaction-heavy finance, sales, supply chain and operational processes, balancing change with the continuity the business needs to run.

Business contributionMore integrated workflows, stronger operating discipline and dependable enterprise transaction processing.
SAP S/4HANAMicrosoft DynamicsJD EdwardsOracle E-Business Suite

Selected delivery milestone: SAP SuccessFactors Employee Central, Recruiting, Onboarding and Payroll went live in August 2025, extending enterprise transformation into core HR processes.

ERPBUSINESS CORE
02
PROCESS TRANSFORMATION · DOCUMENTED OUTCOME

Replacing manual approvals with enterprise-scale automation.

Built a governed, business-led delivery model that enables teams to automate fragmented approvals, applications and operational workflows without over-customizing the ERP core. It brings process ownership, speed and visibility together.

Documented impact96 business processes digitized; process cycle times reduced by up to 50%.
Read independently published results ↗
96PROCESSES
03
CUSTOMER & REVENUE PLATFORMS · CONNECTED COMMERCE

Joining digital customer journeys to the order-to-cash process.

Led enterprise integration across e-commerce, mobile ordering, field-sales systems and SAP-backed fulfilment, spanning both historical beverage-industry e-commerce and the Mai Dubai customer ecosystem. The electronic coupon capability launched in May 2026.

Business contributionA more connected experience between customer orders, commercial operations and downstream service and delivery.
Digital commerceMobile applicationsERP integrationAPI-first / headless-ready architecture direction

Composable and headless commerce describe the architecture direction for modernization; this is not a claim that a headless storefront has already been deployed.

DXDIGITAL COMMERCE
04
AI & INTELLIGENT AUTOMATION · CONTROLLED ADOPTION

Applying AI and RPA to real operational friction.

Championed scalable workflow automation and explored robotic process automation and Microsoft Copilot / GenAI use cases to reduce repetitive effort and improve the quality of operational decisions. My approach prioritizes governance, adoption and measurable return over novelty.

Delivery distinctionLow-code process automation is a delivered program with reported results; Copilot, GenAI and RPA are described as pilots and initiatives, not proven enterprise-wide productivity gains.
RPA / Power AutomateMicrosoft CopilotGenAI pilotsData-driven decision support
AIVALUE-LED
05
RISK & DELIVERY ASSURANCE · RESILIENCE

Protecting operations while transforming the enterprise.

Accountable for cybersecurity, continuity planning, enterprise suppliers and the reliability of business-critical platforms. Supported ISO/IEC 27001 certification in 2026 and earlier regional cloud migration and POS operating standards across four GCC countries.

Business contributionBetter risk visibility, governed change and operational readiness across complex, always-on business environments.
ISO/IEC 27001Business continuitySupplier accountabilityRegional operations
4GCC MARKETS
05 / LEADERSHIP JOURNEY

ERP depth. Regional scale. Progressive leadership.

A career delivering technology change in operationally complex organizations—not a list of technology brands.

2019 — PRESENT DUBAI, UAE

Head of IT

Mai Dubai LLC

Lead a US$4M+ annual budget and 20-person team. Responsible for SAP S/4HANA enterprise operations and integration, core HR deployment, commerce modernization, enterprise automation and operational resilience.

2018 — 2019 GCC REGION

Group IT Manager

YYT Food Corporation LLC

Led regional IT delivery across 150 restaurants in four GCC countries. Standardized operational technology and POS reporting while migrating critical workloads to AWS.

2010 — 2018 DUBAI, UAE

Head of IT

Emirates Refreshments PSC

Led technology operations supporting Jeema and Aquafina. Delivered Microsoft Dynamics ERP and sales/e-commerce integration work, bringing core business processes and commercial systems closer together.

2000 — 2010 DUBAI, UAE

IT Infrastructure Manager

Dubai Refreshments PSC · Pepsi

Progressed from IT Systems Coordinator to infrastructure leadership, supporting Oracle E-Business Suite and enterprise networks. Received the 2007 Network Middle East fixed-network implementation award.

Download the ATS-friendly Word résumé
06 / THIRD-PARTY PERSPECTIVES

Independent recognition. Credible evidence.

Published interviews and third-party coverage that validate the scope and substance of the work.

INTELLIGENT CIO 2026

Mai Dubai digitalizes and automates nearly 100 processes.

Read the case study TAHAWULTECH INTERVIEW

Technology at the center of sustaining enterprise growth.

Read the interview
07 / THE NEXT CONVERSATION

The next transformation
starts with a conversation.

For confidential CIO, IT Director and enterprise transformation discussions, connect directly. The portfolio is deliberately focused on delivery evidence and operating-scale leadership.

Dubai, UAE GCC & international opportunities
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