CIO / IT DIRECTOR LEADERSHIP
Technology strategy.
Business results.
Lasting impact.
Enterprise technology leader with 26+ years across FMCG, manufacturing, distribution and multi-country hospitality. Currently Head of IT at Mai Dubai, leading business-critical platforms, digital transformation and enterprise resilience.

01 / EXECUTIVE SNAPSHOT
Operating at enterprise scale.
Leadership scope and business outcomes—not just technology deployments.
*Reported in Intelligent CIO's May 2026 coverage of Mai Dubai's Kissflow program. Other leadership-scope figures are drawn from the 2026 résumé.
02 / SIGNATURE TRANSFORMATIONS
Technology with a business mandate.
Selected enterprise programs spanning operations, people, customer experience and risk.
From fragmented workflows to enterprise-scale automation.
Championed a low-code operating model to streamline cross-functional approvals and workflows, improve visibility and reduce manual processing across Mai Dubai.
Read published case study ↗SAP SuccessFactors: digitizing the employee lifecycle.
Executive technology leadership supporting SAP SuccessFactors deployment, including Employee Central, Recruiting, Onboarding and Employee Central Payroll. The program connects employee records, workforce processes and payroll within a more integrated HR landscape.
Next-wave talent capabilities
Extending the roadmap into Succession Planning, Learning Management System (LMS) and Goals & Performance Management (PMGM), to support workforce development, succession readiness, learning and performance alignment. These are described as roadmap / implementation workstreams, not completed go-lives.
Connecting the digital customer journey to core operations.
Leading enterprise technology integration across the Mai Dubai eShop, mobile application, customer-facing commerce and back-office platforms. Focus areas include online ordering, SAP order flows, customer data, field-sales integration and digital coupon experiences.
Digital coupon capability launched in May 2026. Broader mobile experience modernization remains a separate ongoing initiative.
Modernizing the enterprise technology backbone.
Leading SAP S/4HANA and connected enterprise platforms supporting finance, sales, supply chain, warehousing and analytics. Experience spans SAP, Oracle EBS, JD Edwards and Microsoft Dynamics across different organizations.
Making resilience a leadership discipline.
Advancing cybersecurity governance, operational continuity, infrastructure resilience and business risk management, including the organization's ISO/IEC 27001 certification achieved in 2026.
Practical innovation, aligned to business value.
Developing enterprise opportunities across AI-enabled service, analytics, industrial IoT, process automation and operational intelligence—with attention to adoption, governance and measurable value.
03 / LEADERSHIP PHILOSOPHY
Lead with the business. Build for the future.
Business-first strategy
Translate corporate priorities into technology roadmaps, investments and measurable outcomes.
Commercial discipline
Balance value creation, cost optimization, vendor performance and delivery accountability.
Trust & resilience
Build cybersecurity, continuity and governance into the operating model—not as afterthoughts.
People & adoption
Develop teams, align stakeholders and make transformation sustainable beyond go-live.
04 / CAREER JOURNEY
Experience across industries and operating models.
Head of IT · Mai Dubai
Enterprise technology strategy, ERP, HR technology, digital commerce, infrastructure, security and transformation in FMCG manufacturing and distribution.
Group IT Manager · YYT Food Corporation
Technology operations across 150 restaurants and four GCC countries, spanning infrastructure, cloud, ERP and POS.
Head of IT · Emirates Refreshments
ERP, sales systems, e-commerce, infrastructure and IT governance for beverage operations.
IT Infrastructure Manager · Dubai Refreshments (Pepsi)
Enterprise infrastructure, Oracle EBS and technology modernization; recognized for fixed-network implementation.
05 / RECOGNITION & PROOF
Evidence that travels beyond a résumé.
Mai Dubai digitizes nearly 100 processes
Intelligent CIO ↗Best Fixed Network Implementation
Network Middle East Award · Listed in résumé06 / START A CONVERSATION
Looking for technology leadership that delivers?
Open to confidential discussions about CIO, IT Director and enterprise transformation leadership opportunities.